A Digital Mind
The digitalisation of our society has shifted the focus from an economy of corporations to an economy of people and smart things. Accelerated by rapid demographic and legislative developments, these environmental changes require new levels of digital intelligence. This presentation will introduce the audience to the notion of a digital mind as a way to re-design established thinking patterns and goes beyond often hyped and fast changing technology trends. Informed by findings from global research projects, concepts such as share of digital attention and digital events, digital capital and digital network effects will be introduced as contemporary mindsets and exemplified using national and international case studies.
How to Manage Trust
Despite the attention trust is receiving and its significant role in customer attraction and retention, it is still poorly understood. Most companies do not have an established discipline dedicated to trust management, defined trust owners or pathways towards an improved trust position. This presentation makes the notion of trust tangible by breaking it down into four steps, i.e. (1) identifying moments of trust and trust concerns, (2) reducing uncertainty, (3) reducing vulnerability and (4) increasing confidence using digital enablers. Following this approach, will allow companies to go beyond reactive trust repair towards an exploration of trust as a new source of competitive advantage. Examples from various industries will demonstrate the applicability of the proposals.
Thinking within a Bigger Box
Companies have developed a thorough discipline when it comes to identifying and overcoming pain points. However, when it comes to the design of entire new customer experiences, products or services we rely on post-it notes, brainstorming and colourful design spaces. There is no need to rely on ‘thinking outside the box’. Instead, a series of thinking patterns can provide structured guidance for the ideation process. Examples for the tools that can be found in such a bigger box are the exploration of idle assets, the creation of network effects, innovation patters or adopting business models tested in other industries. This highly interactive session includes plenty of thinking exercises and will turn the audience into lifelong opportunity spotters. (Note: could also be run as a 2 hr, half day or full day workshop).
A Sense of Ambition
The environment has become opportunity-rich with its plethora of digital capabilities, a well-connected, literate society, new business models and entrepreneurial ecosystems. Change management based on a ‘sense of urgency’ is no longer sufficient for organisations who truly want to capitalise on this environment. This requires leaders with a high sense of ambition and new forms of governance and opportunity management. Based on a series of case studies, this presentation will share the value of an Opportunity Appetite Statement and introduce the role of an Chief Opportunity Officer. The tested concept of an O-Room will provide insights into how to make the ‘what else is possible?’ question a priority. Finally, an Opportunity Catalyst will give six pathways to new growth strategies.